Nokia Brand Revival: Former Angry Birds CEO Heads Marketing

It appears like yesterday when Nokia revolutionized communication by presenting their very own type of cell phones. Being among the pioneers of cell phone market, it is extremely sad once the company’s share of the market began to say no. For whatever reason, their items just remained behind other major cell phones such as the iPhone and Universe line. However, recent occasions claim that Nokia has become prepared to recover.

Nokia’s exclusive global licensee, HMD Global Oy, has hired ex-Rovio Chief executive officer Pekka Rantala to mind their marketing division. “Pekka comes with an important pursuit to refresh the organization brand in cell phones,Inches stated Arto Nummela, the Chief executive officer of HMD Global Oy.

Nummela firmly thinks that branding is crucial with regards to mobile items. Also, he’s attractive to the prior Nokia phone proprietors by stating that the organization is devoted in presenting a brand new selection of Nokia cell phones that fans will certainly love.

HMD Global Oy is really a recently created Finnish company that presently is the owner of the exclusive legal rights for that Nokia-brand capsules along with other mobile products. HMD has acquired the exclusive license in May 2016 and it is stated to last unit 2024.

Nokia-logo

Because the company’s new Chief Marketing Officer, Rantala come in billed of re-branding the Nokia brand. A Great factor is the fact that Rantala isn’t exactly a new comer to Nokia. He’s labored with the organization between 1994 and 2011 before relocating to Rovio. Throughout his tenure, he offered in a variety of senior marketing, sales, and operation roles. Most famously which, becoming the Senior V . P . for global marketing.

“There are very few opportunities like this, to work with a global brand with the power to touch hundreds of millions of people every day. It is a privilege to work with this unique brand, to engage with the millions of dedicated Nokia phone fans around the world and create a generation of new ones. We are going to bring together a new team of talented people who can build something incredible.”- Rantala

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